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SMALL BUSINESS SERVICES

You don't need to break the bank to make marketing work for your company

Services Designed for Small businesses

You're probably already working with limited resources, and naturally you want to focus on sales, not marketing. Maybe you're not sure if you've landed on your elevator pitch yet. I can help you nail the "why" elevator pitch, your essential intent, and communicate this not only to investors but to your target market.

Help drive your business strategy, clarity with your investors, and value to your target customers by answering the core question of your business: why are we doing this?

Figuring Out
Your Why

How do you get your message right in a noisy, fast-paced, interconnected world? I'll help you land with a strong starting message, and guide you through when it's the right time to pivot.

Getting Your Message Right

Gain guidance on how to understand your competitive differentiators in the market and how to use them to your advantage across how you market, sell, and gain investment.

Standing Out in the Market

I'll guide you through determining how both marketing and sales will work together. Or maybe, your marketing and product really become your sales engine—there are many ways to approach your business.

Determining Your Marketing and Sales Strategy

Services Designed for Startups

You're probably already working with limited resources, and naturally you want to focus on sales, not marketing. Maybe you're not sure if you've landed on your elevator pitch yet. My product marketing services can help you nail the "why" elevator pitch, your essential intent, and communicate this not only to investors but to your target market.

I'll guide you through determining how both marketing and sales will work together. Or maybe, your marketing and product really become your sales engine—there are many ways to approach your business.

Determining Your Marketing and Sales Strategy

Help drive your business strategy, clarity with your investors, and value to your target customers by answering the core question of your business: why are we doing this?

Figuring Out Your Why

How do you get your message right in a noisy, fast-paced, interconnected world? I'll help you land with a strong starting message, and guide you through when it's the right time to pivot.

Getting Your Message Right

Gain guidance on how to understand your competitive differentiators in the market and how to use them to your advantage across how you market, sell, and gain investment.

Standing Out in the Market

Make Every Dollar Count

If you have limited marketing expertise, capacity, or resources you need a marketer with experience across all facets of marketing to make every dollar count - that's where IDA Marketing Consulting comes in. I can guide you across strategic and tactical aspects, from defining and executing on your marketing strategy to delivering on design, branding, video, and web strategy—all meant to achieve your business goals.

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